Loved is technically an investment advisor firm that provides UTMA accounts. UTMA accounts stand for Uniform Transfers to Minors Act.
The founder is David Hannes and it has received 1 million of seed funding from Pivot North Capital. It operates with apps on the Apple App Store, Google Play store, and a website.
There is a goals feature that includes an automatic savings plan to meet said goal. Default options are things like college, first car, and coding classes.
This is pretty cool. You can send people money or shares of stock. I think this is a feature that really could be nice if it were further developed.
The interface is nice for children. The default graph when looking at a security shows a projected growth into the future.