Loved is technically an investment advisor firm that provides UTMA accounts. UTMA accounts stand for Uniform Transfers to Minors Act. It applies to gifts from parents, relatives, etc to minors and how they are treated.
It is a startup, and is actively growing it’s team. The founder is David Hannes and it has received 1 million of seed funding from Pivot North Capital.
The interface is very easy to use. It does not delve into being a trading app with realtime stock updates and put too much focus on the minutia.
There is a goals feature that includes an automatic savings plan to meet said goal. Default options are things like college, first car, and coding classes.