10 ways to build your brand on social media

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Gray Frame Corner

There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition.

Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.

10 ways to build your brand on social media

Influencers on social media tend to specialize in a certain area—whether it’s the beauty, parenting, or financial coaching spaces, specificity is key.

Determine your specialty

What does your business know about its customers? What are their age groups? Where are they located? These are questions that companies need to ask in order to learn about their customers.

Know your audience and demographic

It’s important for a business to know the demographics of its target market when deciding which social media channels to use. Brands that are more visual may lean toward Instagram and TikTok, while brands focused on real-time events may find Twitter to be more suitable.

Target the right social media platforms for your brand

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